Resources

100+ OKR Examples For Growing Companies

From overarching company-wide objectives to team-specific goals, we've curated a diverse range of OKR examples to cater to different business functions and industries.

Sales OKR
Examples

These focus on areas such as revenue growth, customer acquisition, sales productivity, customer retention & expansion.

Engineering OKR
Examples

These focus on areas such as product development, technical innovation, process improvement, and team effectiveness.

What is Beam?

Empower managers and their teams to achieve tangible business results with a comprehensive suite of tools, enabling their best work.
okr-example-beam

Operations & Customer Success OKR Examples

How do you create compelling presentations that wow your colleagues and impress your managers?
How do you create compelling presentations that wow your colleagues and impress your managers?

Operational Performance and Metrics

Provide a structured way to set ambitious goals for improving operational performance.

Foster Cross-functional Collaboration

Establish objectives aimed at improving teamwork among diverse departments.

Marketing OKR Examples

How do you create compelling presentations that wow your colleagues and impress your managers?
How do you create compelling presentations that wow your colleagues and impress your managers?

Brand Awareness and Reach 

Define OKRs to boost the presence and awareness of your brand.

Customer Acquisition and Conversion

Set goals for attracting and converting new customers.

Content Marketing and Thought Leadership

Establish objective to draw in and captivate a well-defined audience.

Customer Retention and Loyalty

Define OKRs to retain existing retain and nurture customer loyalty.

Frequently asked questions

How are OKRs set and measured?
OKRs are set by defining clear, measurable key results for each objective. The progress towards these key results is then tracked and reviewed regularly. The frequency of setting and reviewing OKRs depends on the pace of change in the business.
How are OKRs different from the planning and target setting we already do?
OKRs are different because they are not just about setting targets but also about aligning the entire organisation towards achieving these targets. They are meant to be ambitious and challenging, and they are regularly reviewed and updated.
What are some common OKR myths?
Some common myths include: OKRs are just another name for Management by Objective (MBO), OKRs are an additional burden to existing work, and OKRs should be linked to incentives, bonuses, and other financial rewards.
Should all OKRs be shared publicly?
Transparency is key to OKR success, but a small subset around sensitive topics like finances may be kept partially private if necessary. However, the vast majority of OKRs should be open to encourage alignment and prevent silos.
How many OKRs should a team or individual set?
There is no fixed number, but it's recommended to focus on a few key objectives to maintain focus and avoid spreading resources too thinly.