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People Management

How to Give Negative Feedback in a Positive Way

People Management

How to Give Negative Feedback in a Positive Way

Explore how negative feedback, when delivered constructively, can be a powerful tool for personal and professional growth, fostering self-reflection, resilience, and adaptation to new demands.
Published on
June 13, 2024

Negative feedback, like a plate of Brussels sprouts, often gets a bad rap. It conjures up images of uncomfortable conversations, hurt feelings, and stifled motivation. However, it can be reframed as a beneficial personal and professional growth tool. 

Think of it like this: when a chef tastes a dish and identifies areas for improvement, it's not to shame the cook but to elevate the dish to its full potential. Similarly, well-crafted negative feedback can be a powerful tool for personal and professional growth and development.

Understanding Negative Feedback

Negative feedback, when applied to personal and professional development, is a form of constructive criticism that focuses on an individual's performance, behaviour, or decisions. It is a communication tool that illuminates areas where an individual or a process can improve. This concept differs from its usage in systems theory, which describes a mechanism that minimises deviations and maintains stability within a system. In the human context, negative feedback is not about preserving the status quo but about promoting growth and change.

The role of negative feedback in personal and professional growth is multifaceted and significant. When leaders give feedback to direct reports, it encourages self-reflection, prompting individuals to contemplate their actions and identify areas where they may not be meeting expectations or standards. This introspection is vital for recognising blind spots and areas for improvement.

Negative feedback also acts as a catalyst for change. Highlighting areas that require enhancement motivates individuals to modify their behaviour or approach to achieve better outcomes. It can be an opportunity to develop or refine new skills, contributing to personal and professional growth.

Learning to accept and constructively use negative feedback can build emotional resilience and the ability to handle criticism without becoming defensive. When delivered and received well, negative feedback can strengthen trust and credibility between colleagues, demonstrating a commitment to each other's development.

Finally, negative feedback can help individuals adapt to new demands and expectations, ensuring continued relevance and success. In essence, negative feedback is crucial for growth as it gives individuals the insights to recognise their shortcomings and the motivation to address them, ultimately leading to improved performance and personal development.

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10 Strategies to Give Negative Feedback in Positive Ways

Positively delivering negative feedback is a crucial skill that can foster growth and development. Here are ten ways to do so effectively:


1. Master the Art of Timing:

Imagine receiving feedback months after an event. The memory feels distant, and the impact is significantly diminished. Timeliness ensures the recipient understands the context and can apply the feedback effectively.

Here's why timing is crucial:

  • Clarity and context: Fresh memory allows a clear understanding of the situation and actions.

  • Increased receptivity: When feedback is timely, the recipient is more open to learning and improvement.

  • Reduced defensiveness: With time, emotions can fester, making the recipient defensive and less receptive to feedback.

  • Immediate action: Timely feedback allows for immediate course correction and improvement in performance.

2. Focus on the Action, Not the Person:

Negative feedback can be like a scalpel – precise and effective when used correctly but devastating when wielded carelessly. The key lies in focusing on the action, not the person.

People are complex beings whose mistakes do not reflect their entire worth. Instead of attacking their character, focus on the specific action or behaviour that needs improvement. This approach helps to promote their mental well-being. Use "I" statements like "I felt frustrated when..." instead of accusatory "you" statements, avoid placing blame, making the feedback more impactful and less personal.

Giving feedback is meant to be a guide for improvement, not a judgment of character. Separating the action from the person fosters a growth mindset and encourages positive change.

3. Frame Feedback as a Gift:

Think of your feedback as a valuable present, offering the recipient a chance to learn and refine their skills. Emphasise the positive intent behind your words and how it can ultimately benefit them. Instead of focusing solely on the shortcomings, highlight the potential for improvement and the positive outcomes that can result. This shift in perspective emphasises your positive intentions and reduces any defensiveness or negativity.

For example, instead of saying, "This report is poorly written," try ", I noticed some areas in this report where clarity could be enhanced. Improving this will significantly increase its impact and effectiveness. By framing the feedback as a chance to refine their skills and achieve better results, you motivate the individual to embrace your suggestions and take ownership of their growth.

Just like a thoughtful gift, feedback is most impactful when delivered with care and concern. By framing it positively and emphasising the potential for progress, you can turn negative feedback into a powerful tool for positive change.

4. Sandwiching Technique:

The sandwich method, known as the "praise-criticism-praise" technique, involves delivering negative or constructive feedback between two positive comments. While the sandwich method can make giving and receiving negative feedback more comfortable, it can also lead to misunderstandings, mistrust, and a dilution of positive and negative feedback if not used judiciously. Managers need to consider the context, the severity of the issue, and the individual preferences of their team members when deciding whether to use this approach.

5. Embrace the Power of "And":

The word "but" can be a potent barrier in communication, especially when delivering negative feedback. It often creates an adversarial atmosphere, dividing the conversation into opposing forces: good vs. bad, right vs. wrong. This can lead to defensiveness and hinder the recipient's receptiveness to your feedback.

In contrast, the word "and" acts as a bridge, uniting the positive with the areas for improvement. It fosters a sense of balance and acknowledges that growth can coexist with existing strengths. For instance, instead of saying, "You did a good job on the presentation, but you could have improved the organisation of your slides," try "I enjoyed your presentation, and I believe some additional structure in the slides would enhance its clarity and impact for the audience."

This subtle shift in language demonstrates a more constructive approach, focusing on progress rather than stark contrasts. It encourages the individual to build upon their strengths while recognising where further development can occur. By embracing the power of "and," you create a more positive and collaborative environment, fostering a growth mindset and empowering recipients to embrace their full potential.

ALSO READ: Understanding “The Stop, Start and Continue" feedback framework that helps teams continue positive actions and implement helpful new behaviours.

6. Ask, Don't Tell:

Open-ended questions are powerful tools for stimulating self-reflection and encouraging active participation. Instead of dictating solutions, ask questions like "What do you think we can do differently next time?" or "How can I support you in improving this?"

7. Celebrate the Journey:

Remember, growth is a journey, not a destination. Celebrate small wins and acknowledge the effort being put in, even if the outcome isn't perfect. This positive reinforcement can foster a sense of accomplishment and encourage continued progress.

8. Create a Safe Space:

Feedback should be delivered privately confidentially, without distractions and interruptions. This creates a safe space for open communication and honest reflection.

9. Be Empathetic and Understanding:

Everyone makes mistakes. Approach the situation with empathy, understanding that receiving feedback can be challenging. Be patient and listen actively to their perspective.

10. Focus on the Future:

While acknowledging past shortcomings, the focus should ultimately be on moving forward. Discuss actionable steps and support mechanisms to ensure positive change and prevent similar issues from recurring.

Bonus Tip: Mind Your Nonverbal Communication

Maintain positive body language, eye contact, and a calm demeanour throughout the conversation. Your nonverbal cues can significantly impact how the feedback is received and interpreted.

By incorporating these strategies, you can transform the delivery of negative feedback from a dreaded task to a positive experience that fosters growth, strengthens relationships, and ultimately leads to more tremendous success. Remember, like a skilfully seasoned dish, well-crafted negative feedback can leave a lasting positive impression. So, go forth and practice the art of giving negative feedback positively!

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