< Back to more resources
Productivity

How to Write and Execute OKRs

Productivity

How to Write and Execute OKRs

Guide for effective OKRs: Clear objectives, measurable results, check-ins, and alignment with broader goals.
Published on
September 20, 2024

Organisations face the challenge of translating their vision into successful strategy execution. Many companies have turned to OKRs (Objectives and Key Results), a goal-setting framework that enables teams to align their efforts and drive results to bridge this gap.

This article focuses on the writing and execution of effective OKRs, highlighting the significance of well-defined objectives, impactful key results, and a collaborative approach. Additionally, it offers insights into the importance of utilising appropriate software tools to execute OKRs seamlessly, emphasising the role of choosing the right tool for documenting and tracking progress in ensuring the success of OKRs within an organisation.

Master the Art of Seamless Strategy Execution for Your Organisation

Understanding the Basics of OKRs

Whether you are a business leader looking to align your team's efforts, an entrepreneur seeking a structured approach to business growth, or an individual striving to achieve personal goals, understanding the basics of OKRs is essential. By embracing this powerful goal-setting methodology, you can unleash your full potential, drive meaningful progress, and ultimately achieve extraordinary results.

So, let's embark on a journey to demystify OKRs, unlock their potential, and harness their transformative power to elevate your personal and professional pursuits.

What is Objectives and Key Results?

Objectives and Key Results (OKRs) are goal-setting frameworks organisations use to align and measure progress towards desired outcomes. Objectives represent the overarching goals that an organisation or team aims to achieve. Key Results, on the other hand, are measurable milestones that track progress towards those objectives.

A highly recommended resource for a comprehensive introduction to OKRs is the book "Measure What Matters" by John Doerr, a #1 New York Times Bestselling author. In this book, Doerr dives deep into the world of OKRs, providing valuable insights and practical guidance on implementing this goal-setting framework. He also reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth—and how it can help any organisation thrive.

In addition to the book, John Doerr has created an accessible online course that delves into the intricacies of OKRs. The course offers videos and real-life examples, allowing you to grasp the concepts and application of OKRs practically and engagingly. By enrolling in this course, you can enhance your understanding and gain hands-on experience in writing and executing effective OKRs.

To further expand your knowledge of OKRs, we have curated a list of the best books. These books cover various perspectives and provide valuable insights from industry experts and thought leaders. Reading these resources will equip you with a solid foundation in understanding the basics of OKRs and their application in various organisational contexts.

Whether you delve into "Measure What Matters", enrol in John Doerr's online course or explore the recommended books, these resources will empower you to embrace OKRs and unlock their potential in driving successful strategy execution for your organisation.

Benefits of Using OKRs in Goal Setting and Execution

Using OKRs offers several benefits for organisations:

  1. Alignment and Focus: OKRs align teams and individuals towards common objectives, fostering collaboration and reducing silos. They create a shared sense of purpose and focus, driving the organisation towards its strategic goals.

  1. Clarity and Transparency: OKRs provide clarity by defining measurable goals and outcomes. They ensure everyone understands what needs to be accomplished and how success will be measured. Transparent OKRs promote visibility and accountability across the organisation.

  1. Agile and Adaptive: OKRs embrace an iterative approach, allowing organisations to adjust and adapt their goals based on changing circumstances or market conditions. This flexibility promotes agility and empowers teams to respond effectively to new challenges and opportunities.

  1. Motivation and Engagement: OKRs provide a sense of purpose and direction, motivating teams and individuals to achieve their goals. The transparency and visibility of progress foster a sense of ownership and engagement, leading to increased productivity and satisfaction.

100+ OKR examples to rocket your team or company

Drive measurable results and achieve strategic objectives with our curated collection of 100+ OKR examples. These data-driven templates cater to various business functions and industries, providing a solid foundation for your growth journey.

View examples

Difference between OKRs & KPIs

OKRs (Objectives and Key Results) and KPIs (Key Performance Indicators) are two distinct performance measurement frameworks used in organisations. OKRs are goal-oriented, forward-looking, and aimed at aligning teams with strategic objectives by setting ambitious goals and tracking progress through measurable milestones.

On the other hand, KPIs are performance metrics used to evaluate ongoing performance in specific areas of business operations, focusing on monitoring and assessing predefined targets or benchmarks. While OKRs provide flexibility and encourage adaptability, KPIs offer stability and consistency in measuring performance over time. OKRs and KPIs play important roles in performance management, with OKRs focusing on goal-setting and driving progress and KPIs emphasising ongoing performance evaluation.

How to write OKRs

Writing effective OKRs is a skill that can drive success and help leaders make better decisions at both the individual and organidational levels. By following a systematic and well-defined process, you can set meaningful objectives, establish measurable key results, and continuously monitor progress towards your goals.

Defining Meaningful Objectives

To create effective OKRs, the first step is to define meaningful objectives. These objectives should align with the organisation’s vision and strategy as the guiding stars for all activities. Making objectives specific, measurable, and time-bound (SMART) is crucial to ensure clarity and focus. Moreover, objectives should balance ambition and attainability, inspiring teams to stretch their capabilities without setting them up for failure.

Creating Impactful Key Results

Key results serve as measurable milestones that indicate progress towards the objectives. To ensure effectiveness, it is important to establish clear metrics and targets for each key result. These metrics should be directly linked to the objectives, creating a clear cause-and-effect relationship. Prioritising key results based on their impact and feasibility helps teams focus on the most critical outcomes and allocate resources accordingly.

Aligning OKRs Across Teams and Departments

For OKRs to be successful, alignment across teams and departments is essential. Cascading objectives and key results from top to bottom ensures that everyone's efforts are interconnected and contribute to organisational goals. This alignment promotes collaboration, breaks down silos, and fosters a shared sense of purpose. Transparency and visibility of OKRs throughout the organisation help individuals and teams understand how their work directly impacts the larger picture.

Executing OKRs Effectively

Communication plays a pivotal role in executing OKRs effectively. Communicating the rationale behind each objective and the key result is essential, helping individuals and teams understand their importance. Explaining how OKRs contribute to the organisation’s success fosters buy-in and commitment. Moreover, encouraging feedback and addressing concerns or questions creates an environment of open dialogue, allowing for adjustments and improvements as needed.

Monitoring progress and making adjustments are critical aspects of effective OKR execution. Regular check-ins and progress reviews enable teams to track their advancement and make data-driven decisions.

How to use OKR software tools​​

Many leaders find it challenging to navigate the realm of technology in HR. When it comes to executing OKRs, organisation leaders and managers often face challenges in tracking progress, obtaining real-time updates, and gaining valuable insights. Many times, suboptimal tools like Google Sheets, Airtable, or Monday.com are implemented, only to realize later that these tools hinder rather than improve OKR tracking. To execute OKRs seamlessly, knowing how to select the right tool is crucial for success, along with understanding the pros and cons of each option.

Different tools are designed with specific focuses in mind, such as catering to managers, employees, or the organisation as a whole. The features and functionalities of these tools are built around their respective core focuses. For instance, Beam, a people and performance management software, places its core focus on managers and organisational leaders.

Recognising that middle managers play a vital role in driving organisational success, Beam equips them with tools to enhance their productivity and effectiveness.By utilizing tools like Beam, organisations can enhance the OKR monitoring process. Beam offers a comprehensive suite of features for strategy execution and organisational development, including OKR alignment, goal activity and insights, and ready-to-use presentations. These tools provide real-time visibility into progress, enabling effective monitoring and facilitating collaboration among team members.

By selecting the right tool, such as Beam, organisations can overcome the pain points associated with executing OKRs and gain a seamless and efficient OKR tracking and monitoring experience. These tools empower leaders and teams to effectively manage their OKRs, drive progress, and achieve desired outcomes.

Empowering Teams and Individuals to Achieve OKRs

Empowering teams and individuals is essential to achieve OKRs successfully. Here are key strategies to foster empowerment:

Providing Resources and Support to Align Efforts with OKRs

Organisations should ensure that teams and individuals have access to the necessary resources and support to align their efforts with OKRs. Alongside the tools and knowledge resources, OKR coaching is also the tight step in helping your teams make progress and overcome obstacles that may hinder their success.

Encouraging Ownership and Accountability for Results

Celebrating achievements and milestones is an important aspect of empowering teams and individuals. Acknowledge and recognise the progress made towards OKRs, whether reaching key milestones or achieving exceptional results. It is crucial to foster a culture of ownership and accountability regarding OKRs. Encourage teams and individuals to own their objectives and key results. Empower them to set goals within the broader OKR framework and establish a sense of responsibility for achieving those goals.

Recognising and Celebrating Achievements Along the Way

Celebrating achievements and milestones is an important aspect of empowering teams and individuals. Acknowledge and recognise the progress made towards OKRs, whether it's reaching key milestones or achieving exceptional results. Regularly communicate and highlight success stories, both at the team and individual level, to reinforce the significance of their contributions.

Overcoming Challenges and Pitfalls

Writing and executing OKRs can present challenges. Common obstacles include overcommitment, where organisations set too many objectives and key results, spreading resources too thin. To address this, setting realistic expectations and prioritising key initiatives is crucial. Balancing short-term and long-term objectives ensures strategic alignment and sustained progress. Learning from failures and adjusting the approach accordingly helps refine OKR execution over time, turning challenges into opportunities for growth.

Ready to improve strategy execution?

Effective execution of OKRs is a powerful approach to bridging the gap between an organisation’s vision and strategy implementation. Following a structured process, organisations can define meaningful objectives, create impactful key results, and align efforts across teams and departments. Clear communication, regular monitoring, and empowering individuals are key elements in executing OKRs successfully. Overcoming challenges and learning from failures further strengthens the OKR execution process. Embracing OKRs as a goal-setting framework empowers organisations to drive results, achieve their vision, and stay ahead in today's competitive landscape.

FAQs

How do you measure the success of an OKR?

Measuring the success of an OKR is typically done through the key results, which should be quantifiable and time-bound. Success is defined by how well the key results are achieved within the set timeframe. For instance, if a key result is to increase website traffic by 30% within a quarter, success would be meeting or exceeding that 30% increase. The degree to which the key results are accomplished clearly indicates the OKR's success.

How often should OKRs be reviewed or updated?

OKRs should be reviewed regularly to ensure they remain relevant and to track progress. The frequency of these reviews can vary depending on the organisation's needs, but it's expected to review progress on key results monthly and to reassess and update OKRs quarterly. This allows for adjustments to be made in response to changes in the business environment or organisational priorities.

Can OKRs be adapted for individual performance evaluation, or are they strictly for team and organisational goals? 

OKRs can be adapted for individual performance evaluation. While they are often used at team and organisational levels to align and track progress towards major goals, individuals can also use OKRs to set personal objectives and key results that contribute to the broader goals of their team or organisation. This helps align personal development and performance with the company's strategic direction.

Get actionable advice and tips for leaders
Delivered to your inbox weekly. No spam
Read about our privacy policy.
Thank you!
Oops! Something went wrong while submitting the form.
Free Ebook: Managing Gen Z Effectively
Discover nine strategies that have been tested and proven to work with this generation of workers.

Get actionable advice and
tips for leaders

Get our roundup of best practices and insights for people managers delivered to your inbox ever week.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.